Primal Kitchen^®

Delighting Our Consumers with Real Food Ingredients

The Primal Kitchen brand believes consumers should not need to choose between great taste and real food ingredients. The brand offers pantry staples that do not require compromise. Using real ingredients—like avocado oil, collagen and apple cider vinegar— Primal Kitchen has created a suite of products without dairy, gluten, grain, refined sugar and soy, without sacrificing flavor.

Kraft Heinz acquired the Primal Kitchen business in January 2019. The new brand complements Kraft Heinz’s core Condiments & Sauces categories and contributes to the company’s commitment to using simple ingredients and providing choices that help consumers feel better about the foods they eat. Primal Kitchen has also introduced millions of Kraft Heinz fans to premium ingredients, as well as some new plant-based options.

Primal Kitchen signature Mayo made with Avocado Oil is the best-selling condiment in Natural Grocery retailers, proving brands can prioritize both simple ingredients and taste. The brand continues to find new ways to help consumers enjoy plant-based options. In 2019, Primal Kitchen added a pasta sauce collection to its portfolio including a no dairy Certified Keto alfredo sauce, which is plant-based and made with avocado oil.

The nutrition and wellness demands of today’s consumers are ever evolving. Together, the Primal Kitchen brand and Kraft Heinz are helping to change the way consumers prepare foods for their families, achieving new heights of eating well without compromise.