We’re committed to helping consumers make informed choices.
Transparency, Labeling & Education
At Kraft Heinz, we’re committed to being transparent and helping consumers make informed food and beverage choices, whether at home or at the grocery store.
Front of Pack Nutrition Labeling
Consumers consistently say they want more information on how their food is made and what it contains. To address this need, we are voluntarily making our nutrition information easier for consumers to find by providing nutrition information on the front of our product packaging.
Facts Up Front – U.S.
We have widely implemented the Facts Up Front program for all Kraft Heinz products to help consumers plan nutritious meals for their family. This voluntary program was developed in the U.S. in 2011 to increase nutrition transparency and access by displaying calories, saturated fat, sugar and sodium on the front of each package. The visual informs our consumers about the nutrients in each product and how they fit into a balanced and healthy diet as part of the federal daily dietary advice.
Health Star Rating – Australia & New Zealand
Kraft Heinz has participated in Australia and New Zealand’s voluntary Health Star Rating front-of-pack labeling program since 2014. The Health Star Rating system is a government-backed system developed in collaboration with public health experts, the food industry and consumer groups.
In the U.S. and Canada, we provide product information through the SmartLabel™ website. Responding to the information needs of today’s consumer, the SmartLabel™ initiative enables Kraft Heinz to provide consumers with the detailed information they seek about our products. More than 3,400 Kraft Heinz products have been listed on smartlabel.org, with plans to add more for both the U.S. and Canada. See www.smartlabel.org to find Kraft Heinz products.
Traffic Light – European Union
Our journey toward more transparency involves listening to our stakeholders. By participating in the Traffic Light program in the UK, we hope to provide consistency in labeling to UK consumers. Under the traffic-light system, food and drink labels show whether levels of sugar, salt and fat are high, medium or low using red, amber and green traffic light colors – and is based on the amount per 100g.
Healthy Living Recipes
As part of our continuous efforts to support the needs of today’s consumer to prepare, serve and enjoy delicious snacks and meals, our culinary teams are constantly developing new and innovative recipes. Our internal dietitians and nutritionists have established criteria to help consumers identify recipes which fit within relevant guidelines for healthy eating.
In the United States, we relaunched our recipe website in March 2019, My Food and Family, formerly known as Kraft Recipes. The new site offers busy consumers shoppable recipes and lifestyle content to take advantage of Kraft Heinz’s broad portfolio of brands and products. We plan to continue expanding its library of on-trend recipes, time-saving kitchen tips and tricks, and partnerships with unique voices across the culinary world. Our Healthy Living recipe collection features recipes that meet nutritional guidelines established by our registered dietitians. We have committed to no less than 20 percent of our recipes being Healthy Living, with 24 percent currently meeting these guidelines.
In Europe, the Kraft Heinz Nutrition Recipe Guidelines provide guidance in developing nutritious and balanced meals using Kraft Heinz products, while minimizing less desirable ingredients and promoting responsible portion sizes.
In Canada, Kraft’s What’s Cooking website offers a personalized experience, allowing consumers to find recipes tailored to their specific lifestyle, nutrition and dietary needs. With a vast array of over 13,000 recipes, detailed lifestyle articles, how-to videos and healthy living content, Kraft’s What’s Cooking is committed to keeping Canadians up to date on credible, useful food content aligned with current trends.
In New Zealand, our Wattie’s Food in a Minute recipe collection provides consumers with an extensive and growing range of quick meal recipe options and tips across a variety of diet preferences. These recipes and tips span plant-based, vegetarian, vegan or many other lifestyle choices, such as Healthy Pick. Our Healthy Pick recipes meet our guidelines for saturated fat, sugar, sodium and vegetable portions.
Nutrition Research and Education
- Through ongoing research partnerships with Italian researchers, additional research was published in 2020 in the journal Nature regarding the emerging field of postbiotics. This study, entitled “Analysis of immune, microbiota and metabolome maturation in infants in a clinical trial of Lactobacillus paracasei CBA L74-fermented formula,” demonstrated that a fermented infant formula favors the maturation of the immune system, microbiome and metabalome.
- We continue to support the University of Illinois Urbana-Champaign Division of Nutritional Sciences through our Human Nutrition endowment, supporting a Human Nutrition Professorship Fund, Fellowship Fund, Endowment Fund, and Scholarship Fund.
- We continue to be members of ILSI North America, participating in the sodium, carbohydrates and gut microbiome committees to help further the science.
- In 2017, we supported the publication of a clinical trial, entitled “Cashew consumption reduces total and LDL cholesterol: a randomized crossover, controlled-feeding trial” in the American Journal of Clinical Nutrition.
- In 2019, we engaged with the Portion Balance Coalition, a multi-sector group of collaborators organized by Georgetown University’s Business for Impact, who have joined forces to address the prevalence of obesity and overweight by focusing on volume (size), proportionality (variety), and quality (nutrient density) of our food, drinks and meals.
Bioengineering (BE) Position
Providing our consumers and their families with quality, great-tasting, safe products in a transparent and socially responsible way is and will always be our highest priority. the safety of genetically modified (GM) ingredients or bioengineering (BE) has been affirmed by virtually every major scientific authority worldwide, we know some consumers may have questions about this technology. We respect their desire to know more about the foods they eat.
We believe BE technology can help increase the food supply, keep costs affordable, and decrease the use of pesticides, water and overall production costs. In fact, several types of bioengineered food such as soy, corn and beet sugar are currently being cultivated and exported worldwide. Their crops are used to make a wide variety of food and beverage ingredients and are not typically segregated from food made without bioengineering. We adhere to the following global principles with respect to bioengineered ingredients:
- We abide by all laws governing the use and/or labeling of bioengineered ingredients.
- In many cases, we offer options without bioengineered ingredients.
- We will partner with external organizations to certify our “non-BE” claims.
In 2017, we began providing additional information on BE ingredients in our United States products, as well as other information useful for consumers via our website.