Infant Nutrition
We are committed to providing better products based on nutrition science, taking into account nutrient requirements specific to this life stage. We aim to provide more fruits and vegetables and are focused on including important nutrients. Kraft Heinz products are designed to comply with applicable laws in the country of manufacture and marketing. If national legislation is not available, Kraft Heinz products are designed to adhere to the Codex Alimentarius (Codex), a collection of international food standards, codes of practice, and guidelines.
Wattie’s and Whānau Āwhina Plunket’s longstanding partnership
Whānau Āwhina Plunket is New Zealand’s largest provider of support services for the health and well-being of children under five. They are a registered charity and play an important role supporting parents in helping their infants and young children grow and develop. Wattie’s in New Zealand have proudly supported Plunket through a formal partnership for over 30 years and make financial contributions to Plunket from the sales of Wattie’s baby food products. In collaboration with Plunket, Wattie’s nutritionists have developed a range of useful infant feeding guides to support parents on their infant feeding journey, from starting solids all the way through to managing fussy eating.
Plasmon reduces sugar and removes label on baby wet food jars
In 2023, Plasmon, our iconic 120-year-old Italy-based infant food product brand, removed fruit juice concentrate from four of its fruit wet jar recipes to reduce total sugars. The removal of fruit juice concentrate from these recipes led to a total sugar content reduction of between 5 percent and 25 percent per recipe, offering parents healthy choices for their babies. In addition, Plasmon removed the paper label from all 100 percent fruit wet jars in its portfolio. Made possible by a 100 percent fruit recipe that is so simple it does not require any additional descriptions; the removal of these paper labels will save more than 26,000 pounds of paper per year. This initiative reduces the environmental impact of these products while also providing consumers additional sustainable options.
