Improve product health & nutrition by achieving 85% compliance with Kraft Heinz Global Nutrition Targets by 2025.
75%
Reduce total sugar in our products by more than 60 million pounds across our global portfolio by 2025.
91%
Reduce sodium by an additional 5% in our BBQ Sauce and Kraft Salad Dressings in North America by 2025.
0%
Improve use and transparency of simpler ingredients by 2025.
Product Health
Global Nutrition Guidelines
The Kraft Heinz Global Nutrition Guidelines are category-specific and set maximum levels for nutrients of public health concern: total sugars, sodium, saturated fat, and calories. The nutrition targets consider the dietary role of the product as outlined in dietary guidelines (USDA Dietary Guidelines for Americans 2020-2025, Australian Dietary Guidelines 2013, Sante Public France, 2019) and take into account product characteristics as well as serving size. They are the foundation we use to develop new products and improve the nutritional value of our current portfolio. We remain committed to increasing positive nutrients and plant-based offerings. In 2023, Kraft Heinz’s rationale in developing our global nutrition targets and approach to developing healthier products was assessed by an external scientific panel, underscoring our commitment to transparency in how we are defining and measuring progress towards these targets.
Progress on Healthy Living Goals
Compliance* with Kraft Heinz’s nutrition targets increased from 71.8 percent in 2022 to 75.1 percent in 2023. We are pleased with our continued progress on this goal due to the roadmaps that are embedded into our business strategy, and governance mechanisms. We continue to renovate and innovate our portfolio to make our products more nutritious. In 2023, we continued our efforts to improve the quality of data and transparency used to measure our progress towards this goal.
Further to our nutrition targets, Kraft Heinz remains committed to reducing sugar in our global product portfolio. We’re making good progress in our goal to reduce sugar by 60 million pounds by 2025. We are also actively working on the development of BBQ Sauce and Kraft Salad Dressing recipes to achieve our North America sodium reduction goal, with plans to implement in 2024 and 2025. Globally, we made some significant strides in sodium reduction in 2023 through projects such as Master 0 Added Preservatives Low Salt Soy Sauce, Heinz Tomato Ketchup and Pasta Sauce renovations in Brazil, as well as reducing salt and sugar in the Heinz and Orlando Tomato Frito portfolio.
As we look to the future, we have roadmaps in place to improve the nutrition across our core brands such as Kraft, Heinz, Classico, and Wattie’s. As we continue on our global nutrition transformation, we will continue reducing sugar, sodium, saturated fat, and calories across our portfolio. Our nutrition priorities in the coming years are to continue reducing nutrients of public health concern and increase positive nutrients (fiber, proteins, fruit and vegetables) while addressing consumer preferences related to taste and texture.
* Inclusive of all countries with measurable data where Kraft Heinz operates. Kraft Heinz Foodservice, Kraft Heinz Ingredients and infant/toddler categories are not included in the overall metric. Kraft Heinz Foodservice and Kraft Heinz Ingredients items do not have specific nutrition targets and infant/toddler product targets are based on local guidelines.
2023 Healthy Living Highlights
Heinz Tomato Ketchup and Pasta Sauce
In 2023, as part of the Heinz continued portfolio tranformation, the brand reduced sodium across its Brazil pasta sauce category by approximately 30 percent and by 38 percent across its Brazil core tomato ketchup and flavors. Additionally, Heinz also reduced added sugar across its Brazil tomato ketchup flavors by 34 percent. These initiatives removed approximately 303 tons of salt and 1,459 tons of sugar from the Heinz portfolio while still offering a great combination of delicious flavors and tastes.
Master 0 Added Preservatives Low Salt Soy Sauce
Soy sauce is one of the most significant ingredients in Chinese cuisine. Master 0 Added Preservatives Low Salt Soy Sauce is an exciting new soy sauce launched in China in 2023. Spurred by the brand’s journey to add healthier soy sauce options to its portfolio, the new recipe is additive free and reduces sodium by 30 percent. The reformulation will remove 21 tons of salt annually in Master soy sauce while continuing to deliver a rich flavor that consumers know and love.
Heinz and Orlando Tomato Frito sugar and sodium reduction journey
Spanning two brands, four countries and nine recipes, the 2023 Heinz and Orlando Tomato Frito core revamp was a collaborative undertaking to improve the products’ nutritional profile while also protecting their unique and preferred flavor. As part of the recipe update, sugar was reduced from the Frito Oliva and Frito Bio sauces by 11 percent and sodium was reduced by more than 37 percent. In addition, sodium was reduced from the classic Frito Tomato sauce by 21 percent.
Plant-based Products
At Kraft Heinz, we are continuously innovating to deliver consistent quality products to respond to and anticipate the needs of our consumers. We engage with partners to develop new products that reflect modern tastes, leading trends, and evolving consumer preferences and strive to be at the forefront of ingredient and nutrition innovation in collaboration with academia and other stakeholders.
In 2023, we released our Philadelphia plant-based cream cheese and Kraft NotCheese Slices nationwide in the U.S. We also continued to innovate through The Kraft Heinz Not Company to further delight our consumers.
Kraft releases first-ever plant-based NotMac & Cheese
In 2023, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched Kraft NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. Through the iconic Kraft Mac & Cheese brand, The Kraft Heinz Not Company aims to address consumers’ plant-based preferences and evolving needs with the debut of two great-tasting plant-based mac & cheese offerings. Available in Original and White Cheddar flavors, the product began rolling out in 2023. This launch builds on The Kraft Heinz NotCompany’s current plant-based offerings which include Kraft NotCheese Slices, NotMayo, and Oscar Mayer NotHotDogs. Looking ahead, we will continue our plans to scale our plant-based business.
Heinz flavoured Beanz varieties launch in Australia
Heinz Beanz with a twist launched in Australia in 2023 in three deliciously rich and tasty flavors: Taco, Caramelised Onion and Peri-Peri. Low in fat and high in fiber, Heinz flavoured Beanz are a delicious source of protein and easy to prepare, which makes them a great addition to the pantry for those busy days. They are also a versatile side dish or recipe ingredient, ideal for adding to soups, wraps and other dishes.
Wattie’s Plant Proteinz Pasta becomes available in New Zealand
Wattie’s Plant Proteinz Red Lentil Pasta Meals are now available in New Zealand. Ready in less than three minutes in the microwave, and without any artificial colors or flavors, these convenient and tasty plant-based meals pack 15 grams of plant protein per serving and are a good source of dietary fiber. Consumers can choose from three delicious recipes: Tuscan Style Veg, Red Pepper & Chilli or Creamy Pumpkin & Sage.
